6/21/2016 2:11:57 PM Underfilled Lattes: overpromised and underdelivered? By Eric Gummers Whilst this may seem like a "storm in a teacup", it cannot be good for a brand to be accused of short-changing its clients on its key...
6/6/2016 12:45:53 PM How to differentiate your law firm brand in the Legal Sector By Howard Kennedy Fascinating article by Kevin Wheeler on how law firm branding is perceived in the legal market - unsurprisingly it is all about service...
6/1/2016 10:21:59 AM A new take on "cheap luxury" - the £1,000 poundshop?! By Eric Gummers Everyone likes a bargain - even where the price tag is £1,000 (sterling). Normally if you have to ask the price it may not be for you-...