Fascinating article by Kevin Wheeler on how law firm branding is perceived in the legal market - unsurprisingly it is all about service and culture and not fancy logos.
So, if your firm is looking to stand out from the crowd, start by assessing what your strengths currently are and then build your brand around these.
http://blogs.lexisnexis.co.uk/futureoflaw/2016/06/develop-your-brand-how-law-firms-can-stand-out-from-the-crowd/
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