Whilst this may seem like a  "storm in a teacup", it cannot be good for a brand to be accused of short-changing its clients on its key content and delivery.   

In the UK and European context,  there is an growing movement for representative consumer action (see: representative actions, group litigation orders and  the Consumer Rights Act 2015 with collective redress) - so this may not all be pure froth and could be coming to a court near you.