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Marmite: who would have thought this would be a Brexit topic?

13/10/2016

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Whilst Brexit is a matter of national debate, it was perhaps a surprise to have Marmite (always a matter of taste) on the front pages over breakfast toast today.

It is a perhaps an illustration of the implications for the supply chain and commercial contracts where there is volatility in exchange rates.

Now if the vote had been whether as to voters like/dislike of Marmite, there might have been less debate as to the meaning and consequences...

UK consumers have been warned to brace themselves for price rises. Pinar Hosafci, a senior food analyst at Euromonitor International, said: “Brexit has been a trigger that started this and it is likely that other companies, which are reporting in euros, including the likes of Nestlé and Ferrero, will follow suit. This move could be more detrimental to Tesco than Unilever, which owns a number of power brands that are either leading or at best ranking in the second place.”

https://www.theguardian.com/business/2016/oct/13/unilever-finance-director-graeme-pitkethly-defends-company-tesco-price-row-marmite