Insights

The nineties really are back! Behold the return of Nokia 3310... and some Guns and Roses...

15/02/2017

The favoured phone by those old enough to remember is having a re-launch and I'm getting all teary eyed.

Who remembers dropping theirs from great height? The one mobile phone able to withstand anything and still have enough battery for two days?

The Guardian writes that "the phone will initially be available only to European and North American consumers and will cost €59, significantly less than its original price in 2000 of £129."

Brexit or not, that's not bad value. Though it begs the question, why? Is it that we are regressing back to more simpler times and manufacturers are tapping into that nostalgia? Are we no longer interested if our very existence can be mapped out before us by smart phone intelligence? Who can tell? Though what 3310 fans may buy into is, indestructibility (or our 'appetite for in-destruction').

So, is the past really a good place to revisit? Sometimes memories of our heroes and the things we loved, are best kept frozen in time. Any Guns and Roses fan from Melbourne watching the recent show at the MCG this week, may well agree.

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"HMD Oy Global, a Finnish manufacturer with the exclusive rights to market the Nokia brand, is apparently planning to release a revamped version of the classic phone at the end of February." "There have been no further details about how close the new version will be to the original, which gained a cult following due to its impressively long battery life, indestructibility, and the addictive game Snake II. News of the possible release has had a mixed reception, with some commentators suggesting the past is best left alone."

https://www.theguardian.com/technology/2017/feb/15/nokia-3310-beloved-and-indestructible-mobile-phone-to-be-reborn
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