It is interesting that at a time when people frequently discuss the trend towards online sales, Dyson has decided to open its first physical shop on Oxford Street. The company has chosen the more "interactive" model, allowing shoppers to test products before buying and to understand the science that leads to them. Perhaps this recognises that there is still a place for the High Street shop but in a slightly different format, focusing on the factors that differentiate physical from online stores.
Dyson will on Wednesday open its first bricks-and-mortar store in the UK, an Apple-style hub on London’s Oxford Street where shoppers can test and buy the company’s full range of consumer electrical products.
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Dyson set to open Apple-style retail store in Oxford Street https://t.co/bWT2IWoue6— The Guardian (@guardian) July 5, 2016