Insights

Thank you for (stopping) the music.

6/06/2016

Marks and Spencer turns off its in-store music after conducting extensive client feedback research about what it's customers want.  A win/win situation for the store, as the bid will also save it money as well as winning back its core customer base aka "Mr and Mrs".  Enjoy the silence...

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“M&S remains the UK’s biggest chain store, a national institution. So this is a great day for all campaigners for freedom from piped music. Millions of customers will be delighted by this news. So will thousands, probably tens of thousands, of people working in M&S who have had to tolerate non-stop music not of their choice all day for years. Now we can shop in peace.”

https://www.theguardian.com/business/2016/jun/01/ms-to-turn-off-music-in-stores-following-customer-feedback