It was Coco Chanel who once stated, “I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity".
The luxury market, could also spell the absence of doom and gloom in the sector; a silver lining, (or platinum) for the retail market. At least, if online sales are anything to go by.
The Telegraph recently discussed that rather than being seen as a disruption of this market, luxury brands are getting on board and harnessing the power of online and its many benefits.
As long as these luxury retailers can trust that their goods arrive to the customer in the manner intended, then it's something many more brands could be considering.
However the likes of Amazon may have to wait in line. The article also describes that, Amazon is fine for electrical goods and dvds, but not so much for the finer things in life.
The Telegraph article below states that, "Online luxury is the fastest growing sector in retail. Its rampant expansion defies the relentless doom-mongering around a spending slowdown and more importantly suggests that it might just be the holy grail of retail: Amazon-proof."