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A new take on "cheap luxury" - the £1,000 poundshop?!

1/06/2016

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Eric Gummers , Consultant

Everyone likes a bargain - even where the price tag is £1,000 (sterling). Normally if you have to ask the price it may not be for you- an interesting aspirational approach.

The £1,000 shop is a luxury take on the pound shop model, and will stock brand-name luxury items at an exclusively discounted, fixed price. The price tag is a considerable step up from Poundland, but David Shapiro said the shop is not just for the elite: “I would say our demographic is pretty wide open,” he said.

http://www.independent.co.uk/news/uk/home-news/1000-pound-shop-mayfair-a7056201.html

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Eric Gummers, Consultant

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